Flexible communications support for you and your team

Our word warriors

The Effective English Company team is currently:


Ali brings more than two decades of writing and communications experience to The Effective English Company. Having trained in linguistics and held in-house communication roles in the UK National Health Service and John Lewis, she has been writing for over 20 years and has managed numerous annual reports and large publications projects from start to finish.

Ali has been self-employed since 2006 and set up The Effective English Company in 2013 to provide flexible, remote communications support to in-house teams.

When she is not applying her direct, no-nonsense and can-do approach to the business environment, she loves to take on the world of dragon boat racing, a passion she indulges alongside her love of travel.


Having managed digital communications in a large NHS trust for many years, Chris not only knows how to ‘talk tech’, but more importantly, he’s fantastic at translating it into something understandable for normal human beings. He is our web man.

Chris is also a devoted father and every year gives up the opportunity to help Ali celebrate her birthday, preferring to spend the day with his eldest son, whose birthday is the same date.


Deborah is an experienced freelance PR and communications consultant who has worked for over 20 years across a range of industries from retail to healthcare.

Having worked both in-house and with agencies, she has a passion for delivering creative, intelligent marketing communications. Copywriting is one of Deborah’s key strengths and she has experience of writing everything from website copy, marketing collateral, corporate newsletters, press releases, thought leadership feature articles and speeches to internal staff magazines.

When she’s not working, Deborah enjoys long walks in the country with her dog Willow, working out and running, and loves nothing better than cooking up a storm in the kitchen with a glass of red in hand.


Eleri is responsible for making our business and our work look fabulous. She has more than 15 years’ experience in graphic design, supporting both in-house and agency teams across a wide range of industries. She also runs her own business as a professional photographer, shooting wedding, commercial and personal projects through Eleri Tunstall photography.

She likes art and design, gardening and sport. She dislikes mushrooms and being stuck indoors.


Hannah has two decades’ experience working in editorial, digital and communications roles for charities, agencies, magazines, businesses and brands. Having managed editorial teams and launched websites at Which? and within the charity sector, she’s used to large, complex projects.

Hannah started working as a freelancer after the birth of her second daughter eight years ago. Her work now focuses on what she loves best – helping clients to find the right words to connect with their audience and tell their story. Whether it’s website copy, blogs, reports, case studies, features or social content, it’s her ‘thing’ if it involves words.

A keen gardener, Hannah spends most of her spare time at her allotment or studying for her RHS qualifications in Horticulture.

Jo E

Jo E has worked in communications for over 20 years and has a love of language, writing and the creative arts. She has experience of the broad spectrum of marketing communications that includes branding, writing, editing, proofreading, design, digital, planning and strategy, events organisation and media management.

Jo is a ‘people-person’ and has a strong background in team management, project management and customer relationships.

She has held roles in a variety of organisations including an examination provider, an international executive search association, the NHS and charity, in both the U.K. and the United States, and understands how to create and adapt engaging content for a variety of audiences.

Jo is now expanding her skill set by combining her work in communications with part-time work teaching English online while training as a psychotherapist in her spare time. In her capacity as operations manager, Jo makes sure everything runs smoothly through the business. She is also part of our writing and editing team.

Jo P

Jo P has 24 years’ experience in communications and worked as a communications manager in NHS trusts in Nottingham before turning freelance. Jo has been with The Effective English Company since 2014 and has written and edited numerous blog posts, press releases, speeches, reports, case studies and brochures for our clients.

She is experienced in liaising with internal and external colleagues at all levels of an organisation and at managing the approval process for written work. Jo has excellent writing and editing skills, an invaluable inside-out knowledge of the NHS and the patience of a saint!


Jodie started her career in fashion design, living and working in London for a boutique designer brand. After taking a break to travel around the US and Europe, she decided to follow her passion for writing, embarking on a master’s degree in magazine journalism.

She soon moved into consumer PR, specialising in healthcare communications and working on award-winning campaigns with national brands including Vision Express and Buzz Bingo.  

After the birth of her son in 2018, Jodie stepped away from full-time employment to be closer to home and began carving out a career in business development and marketing, applying her varied skillset to help local companies expand their market share.

Now, when she’s not working as our marketing manager, she is at the park with her young son or curled up with a new book and a glass of wine when he’s finally gone to sleep.


Jonny brings more than five years’ experience spanning communications and journalism to his role as proofreader. He’s worked in communications for an environmental charity and an early-stage climate start-up, in advertising as an account executive, and in journalism for UK national newspapers.

Outside work Jonny enjoys cycling, running, reading, board games, sci-fi films and the odd adventure. He has a strong interest in the climate and biodiversity crises and geeks out on space.


Julie is an established freelance journalist specialising in health. Her features can be found in a range of consumer magazines, professional journals and charity publications. She has written for the Royal College of Nursing, Chartered Society of Physiotherapy, NHS Confederation, Bupa and charities including Alzheimer’s Society and Diabetes UK.

Julie was a finalist in the Medical Journalists’ Association Awards in 2019 and 2017 and in the Guild of Health Writers Writing Awards 2016.

Outside work, Julie enjoys swimming, walking, yoga, athletics, football, live music, reading and watching tense psychological thrillers and horror films. She’s also a long-suffering Sunderland fan.


Leanne is a former journalist and sub-editor turned communications specialist with 15 years’ experience of writing for different audiences across print and digital channels.

She has experience working within the NHS, higher education sector and financial services industry and her journalism background means she is expert at asking the right questions to get a handle on a topic and then translating complicated information into a format that is clear and targeted.

Having been the internal communications manager for a global company and in charge of internal communications within an acute multi-site NHS trust, Leanne understands the challenges in engaging a dispersed workforce and knows what it takes to get results.

As a mum to two under-fives most of Leanne’s time outside work is spent outdoor exploring and handing out snacks. When she does get time to herself she enjoys catching up with friends over a bottle of fizz.


Phil is our print specialist. After working in the print industry for over 20 years he knows the business inside out. With extensive contacts in the field, Phil is able to secure our clients the best value-for-money on printing, whether it’s one laminated poster, 10,000 leaflets, a box of pens or 20 cardboard nurses (yes, we honestly have asked him to print cardboard nurses). He runs www.codeprint.co.uk and is always our first choice for any supply or advice to do with print or promotional thingamabobs.


Rose is a qualified physiotherapist and worked in both NHS and private healthcare for more than 35 years. She has also acted as an expert witness in personal injury and clinical negligence cases. Having managed various businesses herself, Rose now works as a personal assistant, supporting the overall smooth running of The Effective English Company and assisting with individual client projects. She looks after all our financial bits and pieces and admin and also provides admin and research support for some of our clients, co-ordinating appointments, conducting research, checking facts, transcribing, managing emails and more.

Rose is never happier than when she’s out in the garden or climbing a mountain. Her next challenge is the South West Coast Path.


Sarah has worked in communications for over 15 years. She began her career as a reporter for regional papers back in the days of the three-edition daily, where she learnt the discipline of writing clean, accurate copy quickly to very tight deadlines. She worked as health correspondent for a daily newspaper in Suffolk and eventually became News Editor at the Nottingham Post.

Since leaving newspapers Sarah has worked in NHS communications, spending several years at one of the country’s largest acute hospitals. Her NHS experience means she is adept at dealing with staff at all levels to produce jargon-free communications with impact.

She turned freelance in 2018 after the birth of her daughter.