Flexible support for busy communications teams

Our word warriors

The Effective English Company team is currently:


Ali brings more than two decades of writing and communications experience to The Effective English Company. Having trained in linguistics and held in-house communication roles in the UK National Health Service and John Lewis, she has been writing for over 20 years and has managed numerous annual reports and large publications projects from start to finish.

Ali has been self-employed since 2006 and set up The Effective English Company in 2013 to provide flexible, remote communications support to in-house teams.

When she is not applying her direct, no-nonsense and can-do approach to the business environment, she loves to take on the world of dragon boat racing, a passion she indulges alongside her love of travel.


Having managed digital communications in a large NHS trust for many years, Chris not only knows how to ‘talk tech’, but more importantly, he’s fantastic at translating it into something understandable for normal human beings. He is our web man.

Chris is also a devoted father and every year gives up the opportunity to help Ali celebrate her birthday, preferring to spend the day with his eldest son, whose birthday is the same date.


Eleri is responsible for making our business and our work look fabulous. She has more than 15 years’ experience in graphic design and also runs her own business as a professional photographer, shooting wedding, commercial and personal projects through Eleri Tunstall photography.

James B

James has 19 years’ experience working in journalism, communications and social media.

He began his career on his local daily newspaper, The Brighton Argus, where he wrote news and feature-length editorial copy whilst completing an NCTJ course in print journalism. From there, he moved into the travel industry, where he covered breaking industry news and compiled resort and destination features (often from a beach sun lounger).

With the birth of his first daughter imminent, he returned to a more UK-based role, and after a spell as Deputy Editor on the Sevenoaks Chronicle, edited a B2B title and worked on the launch of a new food and lifestyle publication. 

Since leaving print journalism, James has headed up an award-winning charity communications team and has worked in PR, communications and social media in the corporate sector, giving him a real understanding of how to deliver great offline and online business-focused communications and publications (with assistance from Harmony, his faithful rescue dog).

Jo E

Jo E has worked in communications for over 20 years and has had a love of language, writing and the creative arts since childhood. She has experience of the broad spectrum of marketing communications that includes branding, writing, editing, proofreading, design, digital, planning and strategy, events organisation and media management.

She has held roles in a variety of organisations including an examination provider, an international executive search association, the NHS and charity, in both the U.K. and the United States, and understands how to create and adapt engaging content for a variety of audiences.

Jo is now expanding her skill set by combining her work in communications with part-time work teaching English online and training as a psychotherapist in her spare time.

Jo P

Jo P has 24 years’ experience in communications and worked as a communications manager in NHS trusts in Nottingham before turning freelance. Jo has been with The Effective English Company since 2014 and has written and edited numerous blog posts, press releases, speeches, reports, case studies and brochures for our clients.

She is experienced in liaising with internal and external colleagues at all levels of an organisation and at managing the approval process for written work. Jo has excellent writing and editing skills, an invaluable inside-out knowledge of the NHS and the patience of a saint!


Joanne has spent 20 years in journalism and communications, including four years as senior editorial journalist for Children In Need and stints on BBC, ITV and Sky news programmes. She now combines her work at The Effective English Company with part-time roles as communications manager for Make A Wish (national children’s charity) and as a fitness instructor.

She and her husband, a Royal Navy officer turned emergency ambulance practitioner, spend their free time keeping up with their Springer Spaniel and shepherding their teenage sons.

Whether it’s a speech, blog post, website copy, news release or magazine feature – or even the 30 words required for a Teletext story back in the day – Joanne provides a safe pair of hands to turn fresh copy around at pace or polish existing messaging until it sparkles.


Jodie started her career in fashion design, living and working in London for a boutique designer brand. After taking a break to travel around the US and Europe, she decided to follow her passion for writing, embarking on a master’s degree in magazine journalism.

She soon moved into consumer PR, specialising in healthcare communications and working on award-winning campaigns with national brands including Vision Express and Buzz Bingo.  

After the birth of her son in 2018, Jodie stepped away from full-time employment to be closer to home and began carving out a career in business development and marketing, applying her varied skillset to help local companies expand their market share.

Now, when she’s not working as our marketing manager, she is at the park with her young son or curled up with a new book and a glass of wine when he’s finally gone to sleep.


Leanne is a former journalist and sub-editor turned communications specialist with 15 years’ experience of writing for different audiences across print and digital channels.

She has experience working within the NHS, higher education sector and financial services industry and her journalism background means she is expert at asking the right questions to get a handle on a topic and then translating complicated information into a format that is clear and targeted.

Having been the internal communications manager for a global company and in charge of internal communications within an acute multi-site NHS trust, Leanne understands the challenges in engaging a dispersed workforce and knows what it takes to get results.


Nancy has been a freelance proofreader since leaving her previous post as English teacher, librarian and Assistant to the Director of Digital Learning at a secondary school in Surrey, where she was responsible for all proofreading tasks.

When she is not correcting and perfecting written work, Nancy enjoys discovering what’s on offer in her new home of East Devon. She’s planning to join pottery classes and is looking forward to seaside walks with her husband and the puppy who will join them later this year.


Neil has been writing content for more than 17 years, with close to a decade’s experience running local, national and international communications campaigns.

As the communications lead for children’s social care at Rochdale Borough Council, he covered topics ranging from foster families to child sexual exploitation and as chair of Rochdale’s multi-agency communications group, he worked closely with local NHS organisations to achieve a wide range of joint health communication goals.

A skilled blog and website copywriter, Neil specialises in thought leadership and content marketing. He has spent most of his career working with senior leaders, from drafting and approving sensitive content to helping them capture more leads, improve their search ranking or turn their successes into more business.

He is a trained journalist with a Master’s degree in international public relations.


Phil is our print specialist. After working in the print industry for over 20 years he knows the business inside out. With extensive contacts in the field, Phil is able to secure our clients the best value-for-money on printing, whether it’s one laminated poster, 10,000 leaflets, a box of pens or 20 cardboard nurses (yes, we honestly have asked him to print cardboard nurses). He runs www.codeprint.co.uk and is always our first choice for any supply or advice to do with print or promotional thingamabobs.


Rose is a qualified physiotherapist and worked in both NHS and private healthcare for more than 35 years. She has also acted as an expert witness in personal injury and clinical negligence cases. Having managed various businesses herself, Rose now works as a personal assistant, supporting the overall smooth running of The Effective English Company and assisting with individual client projects.

Rose looks after all our financial bits and pieces and admin and also provides admin and research support for some of our clients, co-ordinating appointments, conducting research, checking facts, transcribing, managing emails and more.


Sarah has worked in communications for over 15 years. She began her career as a reporter for regional papers back in the days of the three-edition daily, where she learnt the discipline of writing clean, accurate copy quickly to very tight deadlines. She worked as health correspondent for a daily newspaper in Suffolk and eventually became News Editor at the Nottingham Post.

Since leaving newspapers Sarah has worked in NHS communications, spending several years at one of the country’s largest acute hospitals. Her NHS experience means she is adept at dealing with staff at all levels to produce jargon-free communications with impact.

She turned freelance in 2018 after the birth of her daughter.