Providing expert external communications support to a team with no in-house resource
We worked with Rushcliffe Clinical Commissioning Group (CCG) for a number of years, after they decided to supplement the communications support they received from their regional commissioning unit with the services of other local communications specialists.
As the CCG – a commissioner of NHS services in Nottinghamshire – didn’t have an in-house communications team of its own they wanted us to both augment the support of the regional team and at the same time offer an enhanced level of service.
The senior team approached us about a number of projects where we could take on responsibility for delivering the work with minimal input from them, including:
- To help boost local awareness of the CCG’s role and the NHS services they commission, we provided communications and marketing support on a number of projects including advising on rebranding, organising a photo shoot to create a library of stock images, and drafting several awards entries.
- We created and delivered a communications plan for the CCG’s district-wide patient survey on the future of the NHS, with the dual aims of encouraging participation and sharing the feedback received.
- We developed communications including press releases and web updates to publicise a number of new services designed by the CCG in response to the survey feedback, including a pilot which saw GPs offering appointments over the weekend. We worked alongside the regional support team in the delivery of this and other projects.
- We researched, wrote, proofread and designed the CCG’s annual reports for 2013/14, 2014/15 and 2015/16 (around 150 pages each). We also suggested – and then produced – a summary version of each, reducing the reports to around 24 pages of accessible information for the public.
Supporting teams in the way that suits them best
Thanks to our flexible working arrangements and professional experience within the NHS we offered the ideal solution to the CCG, who didn’t have, or want, an in-house team – they simply wanted to extend the support they already had.
We are always happy to link in with an organisation’s own staff or other companies they contract – with our wide range of skills we have something to add to any communications scenario.