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Flexible support for busy communications teams

Why working with a communications professional could save you money

When businesses think of employing external consultants, they often picture high daily rates, expense accounts and calls for an increased budget – but it doesn’t have to be that way. In communications, marketing and PR there are always plenty of opportunities to spend your money – but there are also many ways to save. Working… Continue Reading →

Has your comms team got ‘green fingers’?

When it comes to forward planning, no one does it better than those who work with the land – the gardeners, the allotment owners and the farmers. To maximise productivity and make the most of what each season offers, they plan ahead – preparing the ground and scheduling planting to get the best from the… Continue Reading →

Can an outside team really help with that?

The traditional model of work has us all travelling to a single building, starting at 9am, and finishing at 5pm. But anyone who’s worked in communications knows that the job rarely fits neatly into set hours, and the work of an organisation delivering public services – such as the NHS – never really stops. The… Continue Reading →

Why effective writing all comes down to trust

Some of our work over the past few years has included editing information for patients with a health problem. Some of those patients will be considering whether or not to undergo a treatment that’s been recommended for them, and the information we produce will be a core part of their decision-making process. In work such… Continue Reading →

How an outsider can help your business

When you’re looking to hire a copywriter or editor, you might think that you need to find someone who’s an expert in your field. But that’s probably not the case. You know your business inside out – so they don’t have to. Similarly, they’re the expert when it comes to writing and editing – which… Continue Reading →

All killer no filler – how to plan newsletters worth reading

Newsletters can be great tools for keeping your customers and/or employees informed and engaged, but they’re pointless if no-one reads them. The key is to fill them with interesting and relevant content – and here’s how to do just that. Plan ahead Decide how often you’re going to publish your newsletter – weekly, monthly, quarterly… Continue Reading →

How to write in plain English

At one time or another, most of us have come across written information that’s confusing or – worse – incomprehensible. And have you noticed how the more important a piece of communication is, the more obscure the language can be? Luckily, more and more businesses are realising now that the best way to communicate is… Continue Reading →