Flexible support for busy communications teams

Author Archives: Ali

Feeling frazzled? Calling in an extra pair of hands could help you find your Christmas cheer

As the run-up to Christmas approaches it can often feel like a full-on race to the finish for busy communications teams. With projects to tie-up and deadlines to meet before people disappear for the holidays, December can disappear in a blur.

Add to this the fact that for many public sector organisations the winter months are often the most pressured, and you’ve got yourself a cocktail for communications meltdown – when what you’d really rather be sipping is a mulled wine. Before you know it, it’s Christmas Eve and you’ve barely had a chance to stop and take in the festivities.

But there are options available to help navigate the tough winter months. Outsourcing to an external agency or freelancer can help free up time to focus on what really matters (we’ll let you decided whether that’s press releases or prosecco!).

Got a newsletter you need to get out before the end of the year? Need a rush on a batch of blog posts? Or do you just need an extra pair of eyes to proof an important report? Delegating jobs like these to someone outside your team means you can free up both time for the bigger projects and, most importantly, the thinking space that is so often squeezed out by all the other priorities.

Maybe you’ve got Christmas covered and you’re starting to think about the new year. What would you like your team to do differently next year? Perhaps your resolutions are to try to step off the treadmill and make more time for creativity? Or to inject a bit more fun into your communications? All these things require the time and space to step back from the day-to-day demands – something an external agency or freelancer can give you.

Perhaps you just need a few extra days’ cover to help kickstart the year, or maybe knowing that you have an extra pair of hands one day a week could help you start planning new projects.

Whatever your requirements, look for agencies with previous experience in your field – many freelancers worked in in-house roles for years before deciding to take the leap away from permanent employment, and have a wealth of experience to offer. We’ve also blogged before about some of the other things to look out for.

It might feel like an extravagance when budgets are tight, but hiring a freelancer who can hit the ground running as and when you need them can be a cost-effective way of dealing with busy times, allowing you to flex support up and down as needed.

It could just be the best thing you spend your money on this Christmas.

Contact us to find out more about how we could help.

Why using manners could maximise your communications’ impact

When it comes to national awareness days, there’s pretty much one for everything nowadays. While some draw attention to fundraising for charitable causes, others seem slightly less worthy (National Talk Like A Pirate Day, we’re looking at you!). But there’s a little-known one this month that we are loving here at The Effective English Company.… Continue Reading →

Celebrating the ‘invisible’ teams that build bridges between communities

In an increasingly multi-cultural society, the role of the translator is becoming more important than ever. The behind-the-scenes teams that work hard to ensure information is accessible to all will rarely be noticed, but their work is crucial to keeping all members of society engaged and informed. 30 September is International Translation Day. Originally created… Continue Reading →

Dyslexia Awareness Week: Are your communications dyslexia-friendly?

Many of us take reading for granted. You’ve probably reached this web page after flicking through Twitter or doing a quick Google search. But for those with dyslexia, seemingly ‘simple’ tasks like looking up a website can be fraught with difficulty. People with dyslexia have a different way of processing information. Their brains can find… Continue Reading →

Overcoming writer’s block with automatic transcription

This is a guest post by Jason Kincaid of Descript. If you’re a writer — of reports, blog posts, articles, newsletters, whatever — you’re familiar with the phenomenon: the blank screen, a looming deadline, and a sinking feeling in your gut that pairs poorly with the jug of coffee you drank earlier.  If you know… Continue Reading →

National Punctuation Day: Why, it. Matters!

When it comes to effective communication, punctuation matters. Full stop. A misplaced comma or ill-judged exclamation mark can undo hours of hard work. At best, it’s distracting – ruining the flow of a sentence and leaving the reader thinking about how it should look rather than the content that’s in it. It’s a bit like… Continue Reading →

World Alzheimer’s Month: Why jargon-free communications are a must

Being diagnosed with a serious, incurable illness is a devastating blow. What follows can be a whirlwind of information from a variety of sources – hospital appointments, leaflets, websites, helplines, well-meaning friends and family, and the media. This mass of medical jargon can be a complex road to navigate for anyone, but particularly overwhelming when… Continue Reading →

The power of planning

Finding time for creativity can be one of the hardest parts of any manager’s job. Carving out the time to step off the treadmill and plan ahead is crucial in any organisation, but it can often fall to the bottom of the to-do list, when there are so many competing demands that all want your attention… Continue Reading →

World Emoji day: Why a picture packs a punch

If you’ve ventured on to social media today, chances are you’ve already noticed things look a little more colourful than usual. In an era where it seems everything that’s ever been invented needs its own official day, today is World Emoji Day (look closely at the date on the calendar emoji and you’ll see why).… Continue Reading →