Coming up with the right answer for extra support
We immersed ourselves in the world of entrepreneurship, customer service and running a business of all sizes when we were asked to create a series of fully-researched ‘thought leader’ features for Answer-4U.
The company’s marketing manager, Darren McCowan, asked for our support because while he had an in-house team doing a great job, he also had lots of big ideas to support the company’s business development and needed some extra capacity.
In addition to writing monthly features which include a ‘nod’ to the benefits of Answer-4U’s own telephone answering services, we also worked on a series of pieces offering practical advice to aspiring individuals on how to successfully set up and run their own business.
We covered topics such as sourcing funding, recruitment and retention and even wrote a piece on in-bound marketing. As well as researching the bones of the issue at hand we delved into current affairs to find relevant and interesting case study examples that really brought the content to life.
“‘Incredibly efficient’ is the phrase that always comes to mind when I’ve been asked about The Effective English Company. They have completed numerous flawless projects for me and my organisation. The desire to articulate what could be perceived as bland raw content into genuinely interesting and informative thought-leadership content seems to come perfectly naturally to them. I am looking forward to working with Ali and her team as often as possible and can’t recommend their services highly enough.”
Darren McCowan, Marketing Manager, Answer-4U